When it comes to increasing your customer base and getting the attention of new customers, one of the most cost-effective and high-impact ways is Search Engine Optimization. Millions of dollars are spent each year by companies seeking to improve their website’s search rankings in search results, leading to increased traffic. How do you choose the best way for your business? What should your budget be when it comes to Search Engine Optimization?
There are two popular search methods by which businesses resolve this issue – Pay-Per-Click and Search Engine Optimization.
Which method is best for you? Is it better to go after an organic first page ranking and find potential customers through search engine results, or would it be better to invest in paid advertisements on the first page of a major search engine? How much do you plan to invest in Search Engine Optimization? All of these questions will help you determine how to optimize your online business for the best search results.
Many companies will make the mistake of investing too much money into pay-per-click advertising and not enough money into Search Engine Optimization. If you don’t take the time to make Search Engine Optimization part of your marketing campaign, you’re likely to be disappointed with the results. It takes months to get higher rankings in search engines and in order to have a sustained traffic flow that will bring more clicks to your website, you must maintain your rankings over time. Pay-per-click advertising is only effective if your ads are well-positioned within search engines, but even then you must follow certain guidelines. Otherwise you may be wasting your money.
One option for your search engine marketing campaign might be to choose organic over pay-per-click.
Organic listings generally cost less than PPC, but the main drawback is that it takes longer to get to the top rankings. For example, it may take six months or more for your website to rank number one in Google if you’re using pay-per-click methods. Another disadvantage is that many of the natural listings are from small, local businesses, so only highly ranked websites may be displayed. There are a number of other benefits to organic listings, including the fact that they are most likely to be from businesses that use the latest keywords.
A new strategy being used by some businesses is called organic keyword search engine optimization (organic SEO). Organic SEO focuses on increasing the number of times each of your selected keywords appear throughout your web pages, rather than the number of times a specific keyword appears. Organic SEO will allow you to get better search engine rankings because your keywords will be “quality” keywords that are in demand. But what is organic SEO and how does it work?
The major difference between PPC and organic SEO is who is paying the search engine marketing company. With PPC you’re bidding on keywords with a pay-per-click program; the keyword is chosen based on how much advertisers are willing to pay for it. When an ad is clicked on your site, you get paid a predetermined rate. Organic SEO involves creating quality content on your website with relevant keywords that are not bid for; and then is getting the proper amount of inbound links with a link building service or from related websites.
If you’re trying to improve your search rankings organically, you must concentrate on creating quality content that has high search engine optimization so that you can improve your click-through rates, your web visitor response rate, and ultimately, your profits. Organic SEO strategies involve creating content that has been tailor-made for people who are looking for products or services that fit into their niche. For example, if you sell information about cooking recipes, you could write articles and blog posts that offer tips about preparing healthy meals and following good nutrition practices. You’ll want to make sure that the recipes are easy to find (and use) by searching for these terms in a typical engine like Google and Yahoo. By doing this you will help your site climb up the ranks and maintain a high rank so that when potential customers do a search for “recipes,” they’ll find your site.
- Organic SEO strategies do not require purchasing traffic or paying for Pay per click ads.
- You don’t need to have a large budget, either.
- All you need is the time and the patience to learn the system and create quality content that will provide search engine users with exactly what they’re looking for.
- Search engines reward sites with better search rankings with more traffic, and that means more clicks and, ultimately, more sales.